工作內容：
Department Introduction: MarTech department defines, enables, and implements best-in-class marketing solutions using Artificial Intelligence (AI) technologies for DBS customers, to create personalized, relevant and meaningful customer experiences that also drive impactful outcomes through marketing campaigns. By understanding customers’ needs and behaviours through use of data and experimentations, MarTech department is deriving the insights from this process drive everything we do, from marketing strategy planning to implementation and driving results.
We are seeking a highly motivated candidate who can work independently while collaborating effectively across cross-functional and multinational teams. The ideal candidate will drive digital media optimization, identify business opportunities, and help propel incremental business outcomes.
Responsibilities As a Digital Marketing Manager at MarTech, you will be responsible for integrating marketing and technology to grow business efficiently. You will be in charge of planning and implementing data-driven marketing campaigns and strategies that incorporate ever-changing AI technologies, as well as managing external media and creative production vendors. Responsibilities include but are not limited to: •Initiate AI-powered digital marketing campaigns for various consumer banking products and services, including deposits, investments, insurance, and mortgages. •Define and monitor Key Performance Indicators (KPIs) to evaluate the success of marketing campaigns across the entire marketing funnel. •Collect and synthesize feedback to identify improvements, optimize marketing expense and media efficiency, while maximizing acquisition outcome. •Utilize Adobe Analytics for advanced data visualization, creating real-time dashboards that deliver actionable insights to stakeholders and support data-driven decision-making. •Understand business priorities, user needs, and technical feasibility to plan and execute digital marketing solutions through continuous experience that align with organizational goals. •Ensure brand consistency and cohesive brand experience by maintaining uniformity in messaging, tone, visuals, and overall brand identity across all platforms and customer touchpoints. •Scale successful MarTech solutions to all the daily operations in collaboration with both local and regional teams.
透過三大策略「Be the Best，Be the Change，Be the Difference」，提供員工多元化的職涯發展機會，同時確保具競爭力的薪資與福利，創造員工、企業及社會的三贏。除此之外，也致力打造更加健康、幸福的職場環境，全面照顧員工的身心健康、財務規劃、職涯發展以及人際關係，落實多元、平等與共融的企業文化，提升人才永續競爭力。
• Bachelor’s degree in marketing, business, technology, or a related field.• 4+ years of hands-on experience in digital marketing, marketing technology, data analysis, or user experience.• Familiar with Google Analytics, Adobe Analytics, and Tableau.• Demonstrate creativity, decisiveness, and resilience, and have a growth mindset and passion about digital marketing technology and innovations• Demonstrate exceptional interpersonal and communication skills.• A digital-native mindset with an international perspective.
我要應徵
行銷企劃人員(依能力調薪)
