工作內容：
Key Responsibilities: Strategy and Planning •Develop and execute the overall strategy for co-brand credit card partnerships. •Identify and evaluate potential partners to expand the co-brand portfolio. •Collaborate with the leadership team to set performance goals and key metrics. Partner Management •Build and nurture strong relationships with co-brand partners to drive mutual growth. •Negotiate terms, contracts, and agreements to ensure a win-win for all parties. •Regularly review program performance and identify opportunities for enhancement. Product Development and Management •Oversee the development and launch of co-branded credit card products. •Work with cross-functional teams (marketing, technology, legal, and compliance) to ensure timely delivery of initiatives. •Ensure product offerings align with customer needs and market trends. Marketing and Customer Engagement •Collaborate with partners and internal marketing teams to design and implement acquisition and retention campaigns. •Monitor customer feedback and behavior to continuously improve product performance. Performance Monitoring and Reporting •Track and analyze KPIs such as activation rates, spends, portfolio health, and profitability. •Prepare detailed performance reports and present insights to senior management. •Identify risks and implement strategies to mitigate them.
Education: • Bachelor’s degree in Business, Marketing, Finance, or a related field (MBA preferred).Experience: • 8+ years of experience in credit card product management, co-brand partnerships, or related areas. • Proven experience managing large-scale partnerships and cross-functional teams. • Strong understanding of the credit card industry, including regulatory requirements.Skills: • Excellent negotiation, communication, and interpersonal skills. • Strong analytical skills and the ability to translate data into actionable insights. • Project management expertise with the ability to manage multiple stakeholders and priorities. • Strategic mindset with a focus on innovation and customer-centricity.
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