工作內容:
1.Determine Taiwan market potential and deliver key product’s specs and features based on OPEL key product cycle plan. 2.Propose accurate product strategy to enhance sales performance, profit creation and brand image. 3.Develop pricing strategy in accordance with Taiwan market needs and key competitors’ comparison. 4.Observe sales volume to justify product marketability and customers preference 5.Lead and conduct marketing research to analogize Taiwan auto industry trend, competitor analysis, target customers survey and brand image. 6.Establish strong product communication system to assist sales team to deliver right and efficient information of every key product value to end customers. 7.Responsible to execute training program to strengthen product marketability and benefits and create training materials to enhance product knowledge for sales team. 8.Cross-functional communication is necessary in order to complete every key project going smoothly and in the right track.