工作內容:
1.Overall CRM strategy development and build up on: 2.DMS、Opel APP CRM Platform System build up & operation management 3.New customer conquest program management 4.Customer retention & interaction 5.Customer segmentation modelling 6.Data-Driven concept design and roll-out 7.Retail CRM sustaining 8.Lead the development of loyalty/ owner engagement strategy 9.Cross-functional communication to drive loyalty program 10.Define key concept & themes of loyalty & retention 11.Yearly owner engagement program calendar planning & brand level owner engagement execution 12.Develop the capability of dealer in managing and fostering customer loyalty at dealer level 13.0800 customer service Hot-Line management
-Engineering or Business degree or equivalent qualification -Experience in automotive areas and/or inafter-sale organization-Long standing experience in vehicles and service process knowledge-Specific Knowledge Required-Fluent in English and Taiwanese, both written and spoken-Understanding of passenger car Market